Textual analysis

Friday, 4 July 2014

Textual analysis

Genre
The genre for this media text is television commercial. The sub-genre would be motivational speech, Jordan clothing advertising.

Audience
The target audience for this Jordan advert would be a large, mass-market global audience. This would appeal mainly to basketball fans due to the famous player involved but there are other clues regarding a more detailed target audience. The 'unknown' players on court at the end give us an idea about the main target audience - younger males from a variety of ethnic and social class backgrounds. However, there are many aspects to the advert that would appeal to a wider audience of both males and females, as well as older people (for example, the motivation for training and the sports star from the past creates enjoyment for older fans). 

Platform
Although this is primarily a TV commercial but would mainly be watched online, particularly YouTube. This is because of the motivational speech in the commercial people would want to replay/watch on demand so they can get motivated when the want to so it would mainly be watched on PCs, laptops, tablets and phones. With a younger target audience in mind, tablets and phones would perhaps be the main devices used to access the commercial

 genre: the genre was comedy this is shown because they are taking the mick out of Ronald McDonald from McDonald

 platform: it is for tablets,computers, and pc it can be accessed on anything that has YouTube on it.

audience: this is for anyone over 10 because it has violence in it. and people who loves comedy or likes action.

                                                  Nike Football: The Last Game

Genre: The genre for this media text is a television advert. The sub-genre would be sportswear advertising. 

Audience: The target audience for this advert would be mainly for football fans or sports fans.

Platform: Although this is a TV advert, it can also be viewed on YouTube  or in a cinema.